Methodology
How to read Arctavia’s public metrics.
Public metrics are attached to scope, update date, and calculation rules so comparison and case-study pages link back to something concrete.
1. Fix the reporting scope
Profile, time window, sales definition, and spend definition stay explicit. Monthly rows and rolling windows are not blended casually.
2. Separate case studies from extra reference material
Public case studies such as Iris Japan stay distinct from additional packs used for sales or due diligence.
3. Keep the loop back to comparison
Comparison pages should connect proof, pricing, and fit criteria rather than existing as feature checklists without evidence.
Where to go next
Once the methodology is clear, the next useful step is moving between comparison pages and case studies without losing the proof path.