An Amazon ad rejection should be resolved against the policy for the exact format, marketplace and product category. A sentence that looks cautious is not automatically permitted, and an approved product image is not a universal template for every creative placement.

Capture the rejection before editing

Save the rejection reason, affected creative or ASIN, marketplace, format and version submitted. Identify whether the issue concerns the product's eligibility, the ad's content or the destination page. Changing unrelated elements makes it harder to know whether the cited problem was resolved.

Use Amazon's ad policy quick reference to locate the relevant policy, then read its format-specific requirements. The reference is a starting point, not a substitute for the detailed policy. Sources reviewed 8 September 2026.

Replace unsupported claims with verified product facts

Risky approach	Better review direction	Still needs checking
“The best” without evidence	Describe a specific verified feature	Accuracy, context and category restrictions
A promised health outcome	Remove the outcome claim unless expressly permitted and substantiated	Product and marketplace health rules
“Free forever” with conditions	State the actual offer terms where permitted	Pricing, destination and promotion rules
A testimonial used as proof	Check whether that review use is allowed for the format	Rights, source, wording and current policy

These are editorial directions, not approved rewrites or approval guarantees. Do not rephrase a prohibited claim merely to make it less obvious. A source link alone does not make a testimonial or comparison acceptable.

Separate listing images from custom ad creative

An advertised ASIN image must meet applicable Amazon product-image requirements. A custom Sponsored Brands or display image has its own dimensions, content and placement rules. Do not apply a listing main-image percentage rule to every custom ad image.

For custom creative, check clarity, accurate product depiction, legible text, logos and cropping in each supported placement. Verify that the product shown is actually included in the offer. Amazon Sponsored Brands and display moderation guide.

Check the destination as part of the submission

Confirm that the advertised product or offer exists on the selected destination and that the headline does not promise a discount that is absent there. Check availability, language, pricing dates and required disclosures. Destination options depend on the campaign and format; use the options offered by the current campaign builder.

Brand Stores have their own content policies, including requirements around substantiation and reviews. Do not transfer a permission from Store content to a Sponsored Brands headline without checking. Amazon Store policies.

Use a focused resubmission record

Creative_version	Marketplace	Format	Rejection_reason	Policy_URL	Change_made	Result
version_2	assign	assign	copy_reason	paste_relevant_policy	describe_change	pending

This is a manual review worksheet. Preserve the original and revised creative internally so the reviewer can compare the change. Resubmit through the normal workflow and confirm the actual status; editing a file does not establish ad approval or delivery.

Should I keep retrying the same creative?

If the rejection is unchanged, revisit the cited rule or ask support about the exact disputed requirement. Repeated submission is not evidence of compliance.

Does removing a number solve an unsupported claim?

Not necessarily. “Guaranteed improvement” remains a claim without a number. Use truthful product facts and applicable substantiation. For campaign readiness beyond creative, see the first-month checklist.

Related Arctavia resources

Use these supporting pages to compare Amazon PPC operating models and implementation choices.

• Amazon Ads ACoS Suddenly Increased: What to Check First
• Amazon Ads ML Bid Review: Guardrails Before Aggression
• Amazon PPC Automation: Data, Decisions and Operating Controls
• Amazon PPC Automation Migration Checklist
• Amazon PPC Automation vs Agency: Which Operating Model Fits Better?
• Amazon Ads Attribution Windows: 7 Days vs 14 Days